How important is a logo for your website?
A logo matters less to your website than most owners expect, and more than an empty space would suggest. Customers decide whether to ring you from your photos, your reviews, your prices and how fast the page opens on their phone. The logo has a smaller job: it tells them they have found the right business, and it has to do that at the size of a thumbnail.
That last part is where most logos let a website down. A mark drawn for a van door or a shop sign often has fine lines, a tagline tucked underneath and three or four colours. Shrink it to the small space a phone header gives it and the tagline turns to grey fuzz. In a browser tab or on your Google Business Profile it becomes a smudge. People rarely notice a good logo on a website, but they do notice one that looks blurry or stretched, and it makes the whole business look less careful than it is.
So the test for a logo you already have is practical. Can it be read at the size of an app icon? Does it work in one colour, white over a dark photo as well as dark on white? Do you have it as a vector file, or only as a JPEG someone emailed you years ago? If it passes, keep it. Customers who know you recognise it, and swapping it because the website is new throws that recognition away.
If it fails, you have options short of starting again. You can launch with your business name set well in the site's own typeface, which costs nothing extra and looks better than a weak mark. You can have the current logo redrawn so it survives small sizes. Or you can have a new one made. Our logo package starts from £400 and gives you a proper mark without the full identity work.
What makes a site feel like one business is the colour, the type and the way photos are used, more than the mark in the corner. Those decisions belong to a brand identity. For a business that has outgrown the look it started with, we do the identity from £1,000: a mark, a colour palette checked for contrast, two typefaces and a short guide anyone on the team can follow, all applied across the new website. If the site needs a redesign as well, the two cost less together as one project.
If you are starting from nothing, sort the logo before the website or alongside it, never after. A site built around a placeholder name gets colours and spacing chosen to suit that placeholder, and a logo that turns up later has to squeeze into a design that was never made for it. That is why our Starter Launch and Business Launch bundles include the logo package.
A logo is a small part of what wins you work online, and a bad one costs you more than a plain name would. If you cannot tell which yours is, send us a link to your site and we will tell you whether to keep it.
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