Local SEO for trades, so the nearest job finds you first.
When a boiler fails or a roof leaks, people search for help nearby and ring one of the first names on the map. We make yours one worth ringing: a complete Google profile, the towns you cover in writing, and a review after each job.
Kept current from
£195/mo
Why the map shows the firm down the road.
The profile lists the wrong trade
A heating engineer filed only as a plumber misses the boiler searches. Your categories and services decide which searches you can appear in at all.
Your address sends people away
A home address in one village makes you look local to that village alone. Service areas tell Google, and the customer, how far the vans go.
The last review is from last year
You finish jobs every week and ask for a review from nobody. The profile goes quiet while the firm down the road collects them every week.
Every listing has a different number
Your old mobile on one directory and the landline on another. Customers ring the wrong one, and search engines trust the listing less.
What local SEO for a trade covers.
The groundwork once, then a monthly routine that keeps it true.
- Google Business Profile categories and services that match the jobs you want
- Service areas set for the towns you cover, with your home address hidden if you work from home
- Photos from real jobs, added as you finish them
- A review request after each job, with a link that opens the review form
- The same name, number and service areas on Bing Places, Apple Business Connect and the trade directories you use
- Pages on your site for the towns you want more work from, each with something true to say about working there
- A monthly note on calls, direction requests and visits from the profile
Where your details need to match.
Customers and search engines check your business in more than one place. The name, number and areas should read the same in each.
Google Business Profile
The listing behind Google Maps and the map in Google's search results.
Bing Places for Business
Bing's own business listings, shown in Bing Maps and Bing search.
Apple Business Connect
Your listing in Apple Maps, the map an iPhone opens by default.
Trade directories
Checkatrade, TrustATrader, MyBuilder or Yell, wherever you are listed. Keep the same details, and link your site from each.
Nobody controls where you rank on the map; distance from the person searching counts for a lot. Consistent details and steady reviews are the parts you can control.
A roofer who names the towns.
Walker & Shaw Roofing covers Sheffield, Rotherham, Dronfield, Chapeltown, Stocksbridge and Chesterfield, and the site says so in print. Each repair has its own name, the way homeowners search for it.
Read the case study
3×
enquiries a month
Photographs and a written price where a phone number used to sit on its own.
4
quote stages in writing
First message to completion photos, spelled out on the page.
10yr
workmanship guarantee stated
On complete re-roofs and new flat roofs, next to the form.
What it costs.
Monthly prices for a trade business in the United Kingdom, before VAT. Setting up a profile from scratch goes on a fixed quote.
Care plan, Pro
£195/mo
Plus, with your Google profile and local visibility kept current, reported monthly.
Care plan, Plus
£85/mo
Basic, plus small content changes each month and a priority reply.
AI review replies
£145/mo
Every review answered the same day, in your words. The angry ones reach you first.
Care Pro keeps your Google profile and local visibility current each month. Monthly services cancel with 30 days' notice.
Trades ask first.
I work from home. Do I have to show my address?
Are my Checkatrade reviews enough?
Can I have a page for every town I cover?
How do I get more reviews?
Can you promise the top spot on the map?
Let's get you on the map.
A twenty-minute call about the towns you cover and the jobs you want more of. You get a fixed quote, and a straight answer on whether local SEO will pay for itself.
Working across
United Kingdom
Portugal
Netherlands
English & Portuguese