Web design for roofers that turns a leak into a quote.
A homeowner with a leak compares three roofers in ten minutes. The site that wins names the exact repair, takes photos with the enquiry, lists the towns you cover and explains what happens after they press send.
Websites from
£800
Why homeowners pick another roofer.
The work is described in adjectives
Quality, reliable, professional: the roofer down the road says the same. Someone searching for a flat roof repair or a chimney repoint wants to see that job named.
A photo would have saved the visit
You can price plenty of repairs from a few photos. A form with no upload sends you out to look at a job you could have priced from the van.
Nobody knows what happens next
People worry about scaffolding, deposits and mess before they worry about price. Write down the stages, from the first message to the completion photos.
Badges that are not yours
A logo from a scheme you do not belong to, or a review score nobody can trace, turns a doubtful homeowner into a lost one.
What a roofing site needs.
Specific pages, a form that takes photos, and proof a homeowner can check.
- A page for each job you want more of: repairs, re-roofs, flat roofs, chimneys and leadwork, gutters and fascias
- A quote form that takes photos and a postcode, so simple repairs get priced without a visit
- The stages of a job in writing, from the first message to the completion photos
- Before-and-after photos from your own jobs, uploaded from your phone
- The towns you cover, named, so fewer enquiries arrive from outside your area
- Your guarantees beside the form, with the terms that apply
- Your Google Business Profile and the site telling the same story: services, areas and hours
Memberships worth showing.
Show the ones you hold, link each one to where a customer can check it, and leave the rest off the page.
NFRC
The National Federation of Roofing Contractors, the trade association for roofing. Homeowners can look you up in its member directory.
NFRC Competent Person Scheme
Once branded CompetentRoofer. Members self-certify re-roofing work under Building Regulations in England and Wales, so the customer does not need a separate building control inspection.
TrustMark
The government-endorsed quality scheme for work in and around the home, with its own search for registered businesses.
CHAS
A health and safety accreditation. It counts most when you tender for commercial or public sector roofing.
Guarantees and insurance
Your workmanship guarantee, any insurance-backed guarantee, and your public liability cover, stated beside the quote form.
A logo you are not entitled to is worse than no logo. The Walker & Shaw site uses no review score or accreditation it cannot back up.
A roofing firm in Sheffield.
Walker & Shaw Roofing: each repair named the way homeowners search for it, a quote form built around photographs, the four quote stages in writing, and the towns the vans cover.
Read the case study
3×
enquiries a month
Photographs and a written price where a phone number used to sit on its own.
4
quote stages in writing
First message to completion photos, spelled out on the page.
10yr
workmanship guarantee stated
On complete re-roofs and new flat roofs, next to the form.
What it costs.
Starting prices for a roofing business in the United Kingdom, before VAT. A short call turns one of them into a fixed quote.
Landing page
from£450
One page, one action. For a single offer, a launch, or an ad campaign.
Starter website
from£800
Up to 5 pages. The essentials, built to bring in enquiries.
Business website
from£1,300
5–10 pages with a CMS you edit yourself. Our most common build.
Care plan, Basic
£40/mo
Hosting, daily backups, updates and monitoring. The site stays up.
Care plan, Pro
£195/mo
Plus, with your Google profile and local visibility kept current, reported monthly.
Care Pro keeps your Google profile and local visibility current each month. Pay 50/50, 40% and three monthly payments, or twelve monthly payments with a 12% plan fee.
Roofers ask first.
Do I need a website if my work comes from word of mouth?
Can customers send photos of the damage?
Should I show prices?
Who owns the website?
How do I get found for roof repairs in my town?
Can you add Google Ads later?
More for trades.
Web design for plumbers
Emergency and install pages, a Gas Safe number people can check, and price bands.Google Ads for trades
Search ads inside your patch, with each enquiry traced to the keyword that paid for it.All trades and home services
The foundations of any trade site, from the quote form to the service areas.
Let's get the quotes in.
A twenty-minute call about the jobs you want more of and the towns you cover. You get a fixed quote, and a straight answer if a new site is not the right spend.
Working across
United Kingdom
Portugal
Netherlands
English & Portuguese