Woodio International Trade
Woodio International Trade supplies contractors and businesses across the UK, from industrial chemicals and timber to packaged food, with a construction-services arm beside the wholesale. The site had to turn that breadth into pages a purchasing manager can navigate, and end every path at a quote request.
- Industry
- Wholesale & Trade
- Market
- United Kingdom
- Year
- [2025]
- Services used
- Website design & development · Redesigns & refreshes · Local SEO & Google Business Profile
The challenge
Breadth is the problem.
A buyer looking for facade materials has no interest in cleaning chemicals, and a restaurant ordering produce has no interest in either. When one company supplies all three, a site that lists everything at once reads as a warehouse rather than a partner, and the buyer bounces to a specialist.
B2B buyers also move differently from consumers. They shortlist several suppliers in one sitting, they want evidence a company will still exist next quarter, and they will not fill in a long form. The one action that matters is a quote request that reaches a person.
What we did
What we built.
01
Sorted the catalogue into trades
Five wholesale areas and the construction arm each got their own page, so a buyer lands on their trade rather than the whole warehouse.
02
Made the quote the spine
A request-a-quote action follows the reader through every page. The form asks for the product area, the rough volume and a contact. The rest belongs on the call-back.
03
Wrote for purchasing managers
Plain pages per area, delivery and sourcing stated up front, and a named contact instead of a faceless inbox. Proof stays within what the company can evidence.
04
Kept construction distinct
Facades, refurbishment and MEP work sit apart from the wholesale catalogue, so contractors and buyers each read a page in their own language.
The result
Measured in quotes.
The brackets come off when Woodio's own records fill them in. Until then they stay bracketed, the same rule every project here follows.
[__]
quote requests a month
Through the site form and direct email.
6
product and service areas
From industrial chemicals to facade installation, each with its own path to a quote.
[__%]
of enquiries answered same day
The habit the site is built to feed.
Closer in
Closer in
Start here
Let's build yours.
Twenty minutes, no pitch deck, no obligation. Tell us what you need customers to do, and you leave with a plan and a price.
Working across
United Kingdom
Portugal
English & Portuguese