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Redfern Plumbing & Heating

Industry
Home Services
Market
United Kingdom
Year
2026
Services used
Google & Meta ads · Website design & development
The Redfern boiler-replacement landing page: price bands in a bordered table beside a short quote form with a photo upload.

Looked fine, earned nothing.

The site Redfern came to us with was tidy enough. Van photographs, a services list, a strip of boiler brands, a contact page at the end of the menu. The phone rang most days and nobody could say why: a call might have come from the site, from the van livery, or from a neighbour over the fence. They had paid for marketing before, a directory listing and a short run of ads, and stopped both when neither could be traced to a job.

A boiler quote is an urgent purchase made in a cold house. The person searching wants a price band, a likely date and a way to ask, and they want all three on a phone screen. Redfern's old form asked eleven questions and never mentioned money. Two vans make the wrong enquiry expensive too: a job outside the patch, or a washer an apprentice could change, takes the slot a boiler install would have filled.

What we did.

  • Rebuilt the quote path first

    Before a pound went to Google, the site got one job to do: a short quote form with price bands stated up front. Photographs of the old boiler are optional, and they save a survey visit when they arrive.

  • Gave each job its own page

    Boiler replacement and emergency repair each got a landing page written for the state the reader is in. The replacement page leads with price bands and install dates; the emergency page leads with arrival times.

  • Ran Search inside the patch

    Google Ads on the terms a Manchester householder types when the boiler gives out: Search campaigns for replacements, call-focused campaigns for emergencies, and the whole account fenced to the postcodes two vans can reach.

  • Cut waste every month

    Call tracking and form events tie every enquiry back to a keyword. Each month we cut what spent without booking and fed what booked.

Measured in booked jobs.

3×

booked jobs a month

The same budget, spent only on the keywords that end in a booking.

£900

a month, and it stays flat

Growth has to come from cutting waste, so the budget never creeps.

100%

of enquiries tied to a keyword

Call tracking and form events. What books gets fed; what does not gets cut.

The Redfern boiler page: three price bands in a bordered table beside a short quote form with a photo upload.
Price bands stated before the form asks a question, and a form short enough to finish in a cold kitchen.
The Redfern landing page on a phone: headline, price bands and the quote form in one column.

Next project: MMACA

An enquiry rate of 2.8% and about 24 qualified enquiries a month, for a London firm selling software, IT consulting and a concierge service under one name.

Let's build yours.

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